LinkedIn: How to Grow Your Network

It is becoming increasingly clear that LinkedIn is now the prime tool for any employer who is looking to effectively recruit a potential candidate. In fact, the site has even begun to see the initial stages of correspondence between the firm and the applicant being made via the platform.

For this reason, any prospective job seeker hoping to find their dream role, and build their professional network in the process, must have a significant presence on this social media channel. Not to mention be aware of some of the key resources available for maintaining and developing these personal contacts.

With this in mind, let’s now look at some of the best tips and tricks to transform your profile into a digital networking hotspot!

Create a searchable profile

As was just mentioned, LinkedIn is progressively becoming the initial point of contact for many employers, meaning that a good first impression is more important than ever. To identify a potential candidate, a company will be looking for the following qualities in your profile:

  • A professional photo in smart attire – Much like an interview, making the effort to dress smart and have your photo taken professionally will always be noticed by the employer.
  • A well-written headline that highlights your unique skills – Identifying what makes you an exceptional candidate in a concise manner is guaranteed to make you stand out.
  • Active posts that are applicable to your chosen career field – Use this as an opportunity to show that you are genuinely interested in the subject and have relevant knowledge.

Choose your connections carefully

When you first start your profile, it may be tempting to send out as many requests as possible in a bid to build the largest network. However, a far more productive practice is to deliberately select your contacts based on the following criteria:

  • Do your research – Learn a little about the connection beforehand, making sure that they have relevant skills and mutual interests, this will make the next step a little easier.
  • Send personalized requests – By justifying your connection, not only is the employer more likely to accept your request but you will also get the opportunity to build a personal connection prior to a potential interview.
  • Follow-up on conferences and meetings – In the event that you meet a potential employer face-to-face, it’s important to maintain contact by establishing a virtual connection with them.

Engage with your network

Once you have established a reliable network from a variety of relevant organisations, it is essential to maintain and nurture this relationship by making use of the platform’s various engagement tools. Here are a few techniques you can use to assure that your profile stays at the forefront of your network’s feed:

  • Like, comment and share relevant posts – Contributing your personal thoughts or knowledge will help to develop your profile’s visibility as well as ensuring that you stay in the consciousness of your current connections.
  • Publish your thoughts and work – By sharing or creating relevant articles you will effectively build your personal portfolio at the same time as demonstrating your wealth of knowledge and passion in the field.

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